There is currently a move in the UK to ensure that “may contain” precautionary labelling is used only where there is a real risk of cross contamination based on risk assessments carried out by manufacturers. The Food and Drink Federation has responded by stating that “precautionary labelling should only be used where there is a real and demonstrable risk of cross contamination of an allergen”. Evidently consumers are confused and there has been a tendency for brand owners to use this too readily as a safety net when there is no real risk of cross contamination.